It’s ironic that we’re a agency with ten content material creators and all these huge blogs however we’ve by no means actually paid a lot consideration to what our company web site seems to be like or the way it works. It was simply at all times an afterthought. Till as we speak.
Our outdated web site was fantastic. It simply didn’t do something for anybody. A spot for purchasers to log in or to place a face with a reputation. There was no storyline, no emotional sweep, nothing showcasing our folks or our tradition. RWM is without doubt one of the most fun, particular locations in all of monetary recommendation (I’m biased, however nonetheless), and that needed to come throughout in the best way we introduced ourselves on-line. That was the task.
We put our Chief Working Officer and knowledge analytics boss Nick Maggiulli answerable for the challenge. He nailed it! Particular thanks to guide designer John Saunders and all of the folks at 5Four Digital for taking our imaginative and prescient and turning into one thing usable and enjoyable.
Lots of people I’ve proven it to have stated there’s slightly little bit of an Avengers Assemble! vibe with the best way our characters are entrance and middle in entrance of the Manhattan skyline and once I heard it, I noticed it instantly.
Serving to buyers make nice selections and saving them from hurt is what we’ve got at all times been about, for the reason that agency’s founding ten years in the past. And we nonetheless stand on it. Now and endlessly.
