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Do You Want a CPWA Certification to Serve HNW Shoppers?


Are you a wealth advisor trying to enter or broaden your attain within the high-net-worth (HNW) market? This consumer section contains enterprise house owners, executives, inventive professionals, and next-gen heirs with a web price of $5 million or extra.

These potential shoppers signify a various group with distinctive challenges and life objectives far past asset accumulation. To draw and retain HNW shoppers, you’ll want superior technical experience and nuanced expertise in folks and household dynamics administration.

How will you get or fine-tune these expertise? Incomes the Licensed Personal Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one approach to accomplish this aim. However is it definitely worth the time, effort, and cash you’ll dedicate to the method?

That will help you make your determination, let’s overview what getting a CPWA certification entails and the way it may gain advantage wealth advisors who want to serve HNW shoppers.

What Is a CPWA Certification?

The CPWA certification program entails a singular, multidisciplinary strategy to addressing the monetary wants of HNW shoppers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a prime enterprise college

  • A 12-month online-only program

The conditions are:

Lastly, you need to cross a four-hour last examination protecting 135 questions.

What Are the Prime Causes to Think about the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy shoppers

  • Superior data particular to fixing advanced planning challenges

  • Potential for larger compensation and profession development

And, latest knowledge tells us {that a} CPWA certification could also be an efficient approach to develop your follow. In keeping with Cerulli Associates, CPWA practices have the biggest common consumer measurement within the trade:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Study?

The CPWA program’s curriculum is designed to provide the idea and sensible methods you’ll have to serve HNW shoppers—and to cross the required certification examination. The 11 core subjects are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This section will aid you analyze and suggest tax-efficient options and learn to construct and handle portfolios that meet advanced HNW objectives.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with shoppers, simplify planning, and aid you work successfully with shoppers’ tax attorneys.

  • Portfolio administration. This section will elevate your talents to harmonize wealth-building methods, threat administration, tax consciousness, and portfolio methods with shoppers’ assets and objectives.

  • Danger administration and asset safety. You’ll study to judge acceptable insurance coverage and asset methods to guard shoppers by way of life occasions together with marriage, divorce, and demise.

The [CPWA program] content material was implausible and considerably elevated my skill so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level folks).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any consumer section requires sturdy expertise in managing expectations, decision-making, and relationships, however you’ll want to boost your recreation when serving the extremely prosperous.

  • Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will let you work confidently with a complicated consumer base.

  • Behavioral finance. Cognitive and emotional biases can intrude with a consumer’s skill to make sound choices. By studying find out how to establish biases, you’ll be higher outfitted to right or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will rely upon your understanding of key household roles, household workplace infrastructures, and the nuances of performing consumer discovery.

3. Legacy points. In case you haven’t mastered the complexities of how charitable and property planning options assist shoppers switch wealth, this section gives you the superior expertise you want.

  • Charitable giving and endowments. You’ll study to evaluate the benefits and drawbacks of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in advanced consumer eventualities.

  • Property trusts and wealth switch. Though components of property planning might lie outdoors your obligations, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty consumer companies. There are particular challenges concerned with enterprise planning at the side of HNW shoppers’ broader planning and portfolio administration wants.

  • Govt compensation. This section addresses find out how to consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Intently held companies. As a major inhabitants of the $5 million-plus consumer base, intently held enterprise house owners want advisors who could make acceptable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information shoppers with huge property by way of the distribution part, you’ll want to grasp return sequencing, analytical forecasting, tax therapies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If your small business aim is to draw and retain HNW shoppers, the data and insights supplied by a CPWA certification might aid you goal—and higher serve—this nook of the advisory market. However, make certain you will have a transparent plan earlier than diving in. Making lasting connections along with your desired clientele at all times is dependent upon your agency’s service choices and the consumer expertise you ship.

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Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and procure prior approval for any designation/certification packages.



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